Bad PR: Women Fake Orgasms!


Fake Orgasm Story? Trot out a Meg Ryan pic

Fake orgasm story? Trot out a Meg Ryan pic

To help me vent my frustration and ongoing obsession with the dodgy PR stories that make the papers on a daily basis, I thought I’d start a bit of a ‘BadPR’ series, taking a look at stories as they appear in the papers, the press release that inspired them (often word-for-word inspiration, no less), and the companies who benefit. Regular readers of the blog will know the score, and irregular readers of the blog will soon pick it up, so without further intro I give you today’s offering:

Ex girls top at fake fun

The fake orgasm capital of Britain is Exeter, claims a new survey. A whopping 57 per cent of women in the Devon town admit to feigning it. Meanwhile, girls in Oxford were happiest in bed with only a third faking their big O. Nationally, one in 10 women admits acting most times. And a fifth said they thought about another man if they wanted satisfaction. – Source: The People

And, alternatively:

Poor show, chaps: Survey reveals nearly one in ten women fake it between the sheets

It is enough to make even the most confident lover a little worried. One in ten women fake an orgasm almost every single time they make love, according to a poll. Researchers found that 48 per cent of British women had faked the height of passion. But an Oscar-worthy 9 per cent admitted it happened every time they have sex. Seven per cent have ended a relationship because they were unsatisfied in bed but just one in ten of those told their partner the real reason for the break-up.  

Not surprisingly, one in five women claims to be extremely unhappy with their sex life, with 16 per cent complaining about a lack of foreplay, and 11 saying their partner orgasms too quickly. Even more worrying for men, the poll of 3,000 women revealed that almost 38 per cent of women reckon their partner would struggle to tell the difference between a real and fake orgasm. One in five women even admitted to thinking about another man in bed to help them reach orgasm, with a famous actor or a male friend the most popular people to fantasise about. – Source: Daily Mail

So, answers on a postcard – who do you think’s behind this? Let’s take a look at the themes of the story – half of women in Exeter are sexually dissatisfied, 10% of UK women aren’t fulfilled by their men, a fifth want other men; men are bad at sex, men don’t know what they’re doing, even men who are confident in bed should worry, men’s poor performance is often the reason for the end of a relationship.

Pretty much an anti-men message there, then. The aim of both articles seems to be to undermine men and make them doubt their performance. Any clues yet? Let’s take a look at the press release the articles were taken from:

FAKE IT

One in ten women fake an orgasm almost every single time they have sex, a new study has found. Researchers found that a whopping 48 per cent of British women have faked it in bed, with nine per cent admitting they do it most of the time, or even every time they have sex. Seven per cent have even dumped their other half because they didn’t satisfy them in bed, but just one in ten of those told them the real reason for the break-up. Not surprisingly, one in five women claims to be extremely unhappy with their sex life, with 16 per cent complaining about a lack of foreplay, and 11 saying their partner orgasms too quickly. – Source: One Poll (bless em)

Wow, that’s uncannily almost word-for-word what appeared in the papers! Funny that. Read on…

A spokesman for Stimul8, a fruit flavoured energy soft drink reputed for its aphrodisiac and performance enhancing ingredients, which commissioned the survey said: ”It appears guys in the UK have their work cut out if one in five women are saying they are extremely unhappy with their sex life. ‘But it’s not all down to the blokes as women need to communicate a bit more with their partner to let them know what it is they really want. ‘Although it may be down to tiredness or stress, if a guy isn’t doing it right, he’s not going to know unless he is told.”

I think we can stop there. “Stimul8, a fruit flavoured energy soft drink reputed for its aphrodisiac and performance enhancing ingredients”. So this is all to peddle a soft drink with dubious ‘reputed’ claims to aphrodisiac properties. Interesting wording – note how the claims are not only softened by ‘reputed’, they’re also attached to the ingredients, not the drink. Because claiming it about the drink, would require substantiation, and would be liable to ASA complaints. However, it seems you can makes claims about the ‘reputed’ benefits of ingredients, without needing to back it up with proof.

Do you like sex? Are you a susceptible moron? Then you should buy... Stimul8!

Do you like sex? Are you a susceptible moron? Then you should buy... Stimul8!

For completion, let’s take a look at the Stimul8 website – ooohh, bikini-clad girls, loud Nuts-style fonts and lots of shots of the magic liquid (erm, I mean Stimul8 there!), all hidden behind an age-verification warning. Attached to a press release aimed at undermining a guy’s sexual confidence. In order to sell a drink which claims to ‘enhance performance’:

Stimul8® is designed to enhance your performance. It comes in a discreet 60ml bottle so you can give yourself the edge anytime, anyplace, anywhere. We think this is the fruitiest tasting shot product on the market.

This fruity little number is packed with a special blend of leaves, roots and berries derived from Damiana, Korean Ginseng, Echinacea, Schizandra and Ginkgo Biloba – all renowned for their aphrodisiac properties. Add to that energy boosting L-Arginine, Caffeine, Anthocyanin, plus sugars and you’ve got a heady liquid performance enhancer.

I checked – all of those ingredients are indeed ‘renowned’ for their aphrodisiac properties (if by ‘renowned’ you accept ‘sometimes claimed to have’)… however, try and find a herb that hasn’t been claimed to have aphrodisiac properties. Really, try – I did: Marapuama, Catuba, Cajueiro, Suma, Maca, Avena Sativa, Yohumbune, Ajwain (aka Bishop’s Weed), Ashwaghandha, Shitawari and even Hemp (hemp for fuck’s sake!) were all claimed to have such properties on a single page I picked out of Google. It turns out, if you’re going to make up a property for a herb, a good one to pick is one that men are prone to be susceptible to – sexual performance. And with newspapers, PR departments and fucking soft drinks trying to perpetuate these fears for gain, it’s easy to see why this sexual hang-up persists.

Thanks for playing.

Sources

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  1. #1 by Helen on April 8, 2010 - 22:51

    o.O

    …A soft drink?

    Aye – for sex-starved morons. One suspects it will be popular with teenagers.

  2. #2 by Jon d on April 9, 2010 - 02:40

    Yeah mind you a glance at the contents of my spam filter would convince you there’s an industry devoted to promoting male sexual anxiety and offering alleged cures.
    On the regurgitation of PR there was a slightly different angle on it on the box last night in a programme called ‘starsuckers’. A section showed how the laziest and most unethical form of journalistic life, The showbiz columnist, has risen to become editor of many British tabloids over the last decade. The programme demonstrated how the tabloid showbiz desk will print any old crap without checking by planting made up stories in the papers about Amy Winehouses
    Hair catching fire as she mended a friends fusebox. Pr’s are a gift cos it enables the editor to fill a paper without paying a journalist to get off his butt and go and find stuff out.
    It’s the way of the future.

(will not be published)