Bad PR Prediction: Football, Love and Gambling


You’re all used to me finding a news story and tracking it back to the company who sponsored it, by now, I’m sure. Today I’m feeling a little adventurous, and so instead I’ve written the news story myself, based around surveys I’ve seen lately. This may not come off, but if it does – remember where you heard it first!

One in four British men would rather kiss goodbye to their girlfriend than their teams chances of a cup win.

A recent survey of 1000 UK fellas revealed that a quarter of men put footy above nookie, with more than one in five confessing they’d rather be dumped than have their team be dumped out of the cup.

To make matters worse, almost a third of men would choose football over their partner.

These startling results were revealed after research was carried out by betting exchange company FictionalBetExchangeCompany ahead of the third round of the FA Cup this weekend (8th January 2011).

Stevenage Borough fan Joe Bloggs, whose team of minnows play premier league giants Newcastle United this weekend, said he wasn’t surprised by the findings: “I’ve followed Stevenage all my life, and this weekend is the most exciting weekend of the year for me.

I love my girlfriend, but girls come and go – your team is yours for life. I’d give up sex for a year if it meant that Stevenage won the cup this season.”

Elsewhere in the survey, it was revealed that we’re happier risking our lives on the road than risking a fiver on a flutter. More than 1 in 5 of us avoid crossing the road on a red light, while 1 in 6 of us claimed to avoid gambling. FictionalBetExchangeCompany spokesman Bob Bobson said, “This just goes to show how bad we are at judging risk. People cross the road on red lights on a daily basis, but it’s surprising how many people won’t put five pounds on a football match.

Gambling can be a fun, exciting addition to a sporting event, and with the great rates we offer at FictionalBetExchangeCompany it’s easier than ever to have a little flutter on the big match”

The above, I stress again, is my entirely-made-up account of where I think the survey might go. If you see it in the news, let me know!

For those of you who are curious, here’s the source questions in the survey which inspired me: http://yfrog.com/h4yxsunj and http://yfrog.com/h2vsxfj. Of course, I could be completely wrong – one of the practices of these kinds of stories is to tailor a survey around the result you want (‘footie-mad men prefer cup success to girls‘) and then get the data to back up your conclusion.

However, sometimes the data entirely contradicts what you predicted – so you simply mine that data for interesting angles, and go with that instead. So if you see a ‘loved-up guys would give up the cup for their girl’ story, that counts too… after all, this is PR, and an angle is an angle, so long as the company’s name gets in the papers.

On top of that, there are a couple of hooks which I’ve taken a bit of a gamble on – given the mention of the FA Cup, it would make sense for the story to come out in January, around the time of the FA Cup 3rd round. I picked a Stevenage fan, as they’re the smallest team playing a relatively-big Premiership team that weekend, and so they’re amongst the most newsworthy, especially in a story about the magic of the cup. And I’ve thrown sex in there, for the hell of it.

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