Bad News Prediction: Connection Personal Trainer


So, it’s 2011 (Happy New Year, by the way). It is. I know, I know, 2010 has only just finished and now we’ve a whole other year to deal with, but that’s the way cyclical progression works I suppose.

Anyway, not a long article from me today, more of another attempt at a spot of PR predicting. If it comes off, I’ll tell you how I knew, but for now I’m going to be all Mystic Meg and cryptic. So here goes:

Within the next 2-3 weeks, I predict:

  • We’ll see articles in the Daily Mail (or Mail on Sunday) and a few other outlets all trumping up the wonder of a company called Connection Personal Trainer or IWantRealResults.com, or both.
  • The article(s) will run with or refer to the point that many people are engaging in new diets as part of their New Year’s Resolutions, and weight loss is a concern to them.
  • The article(s) will potentially have a celebrity angle, around the topic of personal trainers, probably pushing the notion that they’re now not just for the rich but for the everyday man too.
  • The article(s) will potentially include a case study of someone who has lost weight with the programme, or someone who wants to lose weight and is starting it.

I think that’s enough to be going on for the moment. Now, let’s see if I’m right…

(Also, I’m toying with renaming my Bad PR stuff to Bad News, because it’s snappier. Just so you know).

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  1. #1 by Michael Gray on January 2, 2011 - 06:32

    Argh! Now I am reading these articles with a “Marsh” accent!
    (Not an marsh Arab one, nor a Tom Baker one**, but in the vocal style of the writer.)

    For an Aussie, *this* is bad news. 😉

    Michael Kingsford Gray
    Adelaide
    South Australia.

    Post Scriptum.
    For your information, I do not have an accent.

    _________________
    ** See: The Narnia Chronicles. Tom Baker as a marshwiggle.
    Or don’t see it, for all I care.

(will not be published)