Posts Tagged boffins

Bad PR: Chevrolet’s ‘Scientifically-Perfect’ Greeting

PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 + (vi + t + te)2 + {(4<c>2)(4<du>2)}2

Or, as you might like to summarise it, hello – because that seemingly-complex string of numbers, values, algebraic representations and powers is actually supposed to be the formula for the perfect handshake. Still, I’m getting ahead of myself here, so I’ll take it from the obligatory start, by which I mean the Daily Mail:

Firm squeeze and three shakes: Scientists devise formula for the perfect handshake

It has been traditional greeting, a symbol of peace and a key part of business deals for thousands of years.

But today scientists announced that they have created a formula for the perfect handshake after it was revealed that seven in ten Britons are nervous about getting it wrong.

Regular followers of this blog will know the drill by now, but let’s go through the motions at least a little more. However, if you are a regular reader of this blog, and know about the general fourth paragraph reveal rule, you’ll know what’s coming next in the article:

More than two-thirds (70 per cent) of people said they lacked confidence when it came to performing the gesture, according to a survey for Chevrolet.

Yep – the double-whammy reference to a survey, and therefore the unmistakable whiff of PR, and also the mention of the survey’s paymasters and beneficiaries: Chevrolet. The only real surprise should be that the company’s name came as early as the third paragraph, but it’s more of a rule of thumb than a hard and fast law.

Staff at the car firm will be instructed on the ideal technique with a five-step process and given the mathematical formula in a new handshake training guide.

Excellent – I know when I buy large motorvehicles it’s not only a concern but a cast-iron demand of mine that the forecourt staff are trained in complex algebraic equations to perform fairly everyday tasks. Next on Chevvy’s list of formulas to develop is the formula for duping gullible young couples into extended finance packages, followed presumably by a formula for reading the Daily Mail without noticing which articles are little more than extended adverts.

Read the rest of this entry »

, ,