Posts Tagged heineken

Bad PR: The Huge Weekend That Never Was

Put aside those petty squabbles in the pub, lay to rest your arguments about tiny flags and sportswear bans and stop worrying about how it’s Political-Correctness-gone-mad-next-they’ll-have-us-all-speaking-bloody-Muslim-or-something, because it’s now officially official – England is the most ‘footie’ mad country in the world. It’s true, we’re number 1. We love the whole footie thing, we do. Can’t get enough of it. Mad for it. Footie and England, sitting in a tree, K-I-S-S-I-N-G and all that. It’s official.

Well, The Sun says it’s official, anyway:

Official: England Is Footie Mad

ENGLAND is the most football-mad country in the world, a study has found.

Research revealed English blokes spend more time watching, playing, reading and talking about the beautiful game than anywhere else on the planet. – Source: The Sun

Yep, they’ve got research to back that up. Probably research done by boffins. Probably zany boffins, who have formulas for the perfect cup of tea, or the perfect shave, or the perfect cliché involving zany boffins.

The study found a typical soccer fan watches football — including highlights — for two hours and 22 minutes every week.

They also spend 28 minutes each day chin-wagging about the latest results, tackles, goals or transfer gossip.

In second place was Thailand, where men spend three hours talking about the sport, followed by three-time World Cup winners Brazil in third. – Source: The Sun

Now, I know you lot. You’re a skeptical lot. And this is BadPR, so I know what you’re thinking – who benefits from this? Well, damn you and your cynicism, I’ve no idea what you could possibly mean. Read the rest of this entry »

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