Posts Tagged horseracing

Bad PR: How NOT To Play The Sex Card

By now, followers of Bad PR should be well-acquainted with the tell-tale signs for spotting nonsense PR strong-arming it’s way into the pages of our most-loved newspapers and websites. And by most-loved, I tend to mean The Mail, The Sun, The Telegraph and all of the other bastions of bullshit we skeptics force ourselves to sift through on a near-daily basis, ever on the hunt for untruth. So it’s a fairly loose use of the word ‘loved’, if you’ll grant me it. Still, as I’ve covered before, sometimes spotting poorly-designed pseudo-news it’s as easy as following a simple checklist:

  • Does it involve a survey?
  • Are the results surprising, shocking or a bit sexy?
  • Is it actively about sex – predominately how to get more of it, or how to make what little you get of it better?
  • Is there a company name in the fourth paragraph?

Those are some pretty simple, rule-of-thumb guidelines for spotting Bad PR. Now, here’s your starter for 10, from the Daily Star (I won’t give you the link just yet, it’ll spoil the fun):

HOLIDAYS THE BIGGEST TURN-ON FOR WOMEN

Right away, that’s one or two ticks on our checklist. Let’s take this paragraph by paragraph Read the rest of this entry »

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