Posts Tagged onepoll

Bad PR: The Adulterated Truth

Getting a PR-fluff-piece into the news is easy, as I’ve shown before – take a survey, manufacture a surprising result (through data-mining, biased sampling or leading questions), and push it out with a shocking headline and a sexy angle. Easy. Here’s the first three paragraphs from an example in the Daily Express, print edition, the other week:

“One in five women would forgive their man for a one-night stand as long as it meant nothing to them.

The figures emerged in a report which also revealed that eight out of 10 Britons couldn’t care less if their partner became involved with someone else, as long as they didn’t have sex.

Despite nine out of 10 women claiming they would dump a man who had regular sex with someone else, millions would forgive indiscretions over the phone or by text, although half of girls still say they would show their partner the door if he kissed another woman.” – Source: Daily Express, 29/09/2010

Prime example, then – sexy angle, backed up with a nice, traditional ‘men cheat, ladies – deal with it’ undertone more in keeping with an episode of the Sopranos than with what most of us would experience in our lives, I’d imagine. On top of that, we have a flurry of statistics, including the up-scaled extrapolation of what ‘millions’ believe, based on the sample data. You’ve five seconds to guess what company appears in the next paragraph, having commissioned the survey. It’s a classic. Read the rest of this entry »

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