Posts Tagged qed vodka

QED Vodka: Why Do Things By Halves…?

I’m sure you all saw our QED Vodka footage by now – where we made a batch of homeopathic vodka for the BBC, and then trialled it around the streets of Liverpool. What fun.

What you might not have seen is the full sales pitch, as (for reasons of time) we had to trim a lot of it down. Still, I had a lot of fun coming up with it, crafting a fine line of bullshit-benefits while never straying from what could be tenuoulsy claimed about a) water and b) the placebo effect. Because if you’re going to do something, why do it by halves?

So, to preserve the sheer bullshit I forced myself to come up with, I thought I’d post it all here (as well as giving you it as a PDF so you can see what was on the other side of that clipboard I’m clutching in the footage).

Enjoy! And get your QED ticket now to sample some QED vodka with us in person in February! Read the rest of this entry »

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