Posts Tagged stunt

QED Vodka: Why Do Things By Halves…?

I’m sure you all saw our QED Vodka footage by now – where we made a batch of homeopathic vodka for the BBC, and then trialled it around the streets of Liverpool. What fun.

What you might not have seen is the full sales pitch, as (for reasons of time) we had to trim a lot of it down. Still, I had a lot of fun coming up with it, crafting a fine line of bullshit-benefits while never straying from what could be tenuoulsy claimed about a) water and b) the placebo effect. Because if you’re going to do something, why do it by halves?

So, to preserve the sheer bullshit I forced myself to come up with, I thought I’d post it all here (as well as giving you it as a PDF so you can see what was on the other side of that clipboard I’m clutching in the footage).

Enjoy! And get your QED ticket now to sample some QED vodka with us in person in February! Read the rest of this entry »

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How To Make Your Own Homeopathy – The 10:23 Way

Back in July, the 10:23 campaign were invited to work on a project with the BBC, as part of a wider documentary on homeopathy. The project involved ‘QED Vodka’ – a new, fictional, homeopathically-prepared vodka-based lifestyle drink.

Unfortunately, given the willingness of homeopaths involved in the documentary to admit to practices which were dangerous and unethical, the piece was dropped. However, all was not lost, and the footage was retrieved and edited – and ahead of an announcement this week of the 10:23 Campaign’s plans for 2011 it’s been released for your viewing pleasure.

The name of the vodka is, of course, taken from the ‘QED conference‘ – the 2 day science extravaganza which will feature as a centrepiece the 10:23 Campaign’s next major protest, details of which will be formally announced on Wednesday. Tickets are still available, and it’s not to be missed.

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